Include links to your website and blog in the description of pins. Conduct some research into the types of keywords or keyword phrases that your target audience often searches for. Optimize your account's bio and boards with keywords that are relevant to your products or services. This is the first step to any Pinterest marketing strategy because it enables you to enter more information about your company, such as its mission statement or the products that are available for purchase. To help your small business stand out, here are five Pinterest marketing strategies that will help put you ahead of the competition.Įstablish a business account on Pinterest for your company. Considering how impactful that is on my site's overall reach, it makes it one of the smartest ways to drive traffic more easily, turn leads into subscribers or customers, and create a sustainable business online. That means every month, my blog gets thousands and thousands of new visitors without me having to hustle hard for this valuable traffic. How can Pinterest boost SEO for businesses?Īs an example, my lifestyle blog for women ( Inspirations & Celebrations) gets over 70 percent of its organic website traffic from Pinterest. When you optimize your content, research keywords that people might use when they're looking for your type of product or service, then pin it on a board, potential customers will be able to find you more easily. The answer is simple: Pinterest users are often searching for products and services to buy. Why is Pinterest helpful for small businesses? So, now that you understand how it differs from other social networks like Instagram or Facebook, we can explore how to actually use it to benefit your business. While users can leave comments and like posts, most people use Pinterest as a bookmarking tool to save content for future reference. One strategy is Pinterest marketing, which leverages the popular social media platform that has become one of the most effective promotional sites on the internet.Įven though Pinterest is considered a social media platform, in truth, it operates more like a search engine, similar to Google or Yahoo!. There are many online marketing strategies small businesses can use to get ahead of the competition.
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